Our Latest Improvement In…The Importance Of A Good First Impression

13 February 2018
The Market Owl

In Darwinex, a first impression is the event when one investor first encounters a DARWIN and forms an opinion about it. First impressions are based on a wide range of characteristics: D-Score, Investing Attributes, AuM, return, drawdown, trader’s equity, etc. But, what about the strategy description?

Write a delightful description to connect with your investors at a deeper level

We know that a good description could significantly influence whether an investor allocates capital in your DARWIN or not since, at the end of the day, the relationship between a DARWIN provider and its investors is based on trust.

We are also aware that some of you have a blog or website where investors, or other traders, can know more about you and your strategy.

Enhanced tool to describe your strategy

That is the reason why we have decided to enhance our description tool so you can incorporate bold, italics and a link to your site in the description of your DARWIN/strategy, in your main profile and in all your “Darwinian filters”.

Here a brief example of how to do it:

Bold => **bold** => bold

Italics => _italics_ => italics

Link to your website => Go to [my website](https://www.darwinex.com/) => Go to my website