Launching New Claim and Website
Darwinex’s new claim is “The online brokerage that allows sophisticated traders to trade the market and investors to back them”. In order to explain what’s behind this phrase, we’ve redesigned our website.
Emphasis on Darwinex Being a Brokerage
Until now, on our site we were addressing traders and investors with the same emphasis.
With the new claim and site design we’re shifting toward addressing traders in the first place.
With this, our goal is to simplify the message on the one hand and to assure that all people landing on the Darwinex site undestand that Darwinex is a broker. Not any broker – given that at Darwinex the best traders, instead of paying us for trading, get paid by us for trading – but a broker the end of the day.
Section Dedicated to Algorithmic Trading
With the new site we’re specifically addressing algorithmic traders, given that we’re acutely aware that their requirements span beyond the current capabilities of MetaTrader as a trading platform.
Besides grouping together our offering to algo traders – like FIX API or tick data – under a specific section, we’ve also linked – from the Platforms and Connectivity section – auxiliary libraries we’ve created to complement our MetaTrader / FIX API stack.
More Visibility to Recent Features of Our Offering
In 2018 we added new features to our offering to traders like professional accounts, talent-linked pricing and additional deposit protection up to GBP 500,000 versus the standard protection of just GBP 50,000.
It was time we gave these features more visibility and we think the new site achieves this. It does so, among other things, for the benefit of members of the Scouting Program who’ll now have it easier to explain their referees the advantages of Darwinex.
What do you think about the new site? Your comments and feedback are welcome!